Privacy Policy

1. Overview

DirectGuest ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services, including our LLM-powered booking applications, social media booking integrations, and Model Context Protocol (MCP) connections for hospitality venues.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our services.

2. Information We Collect

We may collect the following categories of information:

• Contact information — name, email address, phone number, and business name when you submit a demo request or contact us.
• Booking and reservation data — guest names, stay dates, property preferences, and payment details processed through our booking connectors.
• Usage data — pages visited, time spent, click interactions, and referral sources collected automatically through our website.
• Device and technical data — IP address, browser type, operating system, and device identifiers.
• Integration data — information exchanged through MCP connections, social platform APIs, or LLM application queries, as applicable to the services your property has enabled.

3. How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve our services and booking infrastructure
• Facilitate direct hotel bookings on behalf of our hospitality partners
• Respond to inquiries, demo requests, and support communications
• Send service-related notices and updates
• Analyze usage patterns to improve performance and user experience
• Comply with applicable legal obligations

4. Sharing of Information

We do not sell your personal information. We may share data in the following circumstances:

• With hospitality partners — booking data is shared with the relevant property to fulfill reservations.
• With service providers — we use third-party vendors for hosting, analytics, and communications under contractual data protection obligations.
• As required by law — when disclosure is necessary to comply with legal process or protect rights and safety.
• In business transfers — in connection with a merger, acquisition, or sale of assets, subject to the same privacy commitments.

5. Cookies and Tracking

We use cookies and similar technologies to maintain session state, analyze traffic, and improve our website. You may control cookies through your browser settings, though disabling them may affect certain functionality.

6. Data Retention

We retain personal information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. Booking records may be retained for up to seven years for tax and accounting purposes.

7. Security

We implement industry-standard technical and organizational measures to protect your information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is completely secure.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your information
• Object to or restrict certain processing activities
• Withdraw consent where processing is based on consent

To exercise these rights, contact us at privacy@directguest.ai.

9. Third-Party Links

Our services may contain links to third-party websites and platforms (including social media integrations). We are not responsible for the privacy practices of those third parties and encourage you to review their policies.

10. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this page. Continued use of our services following any changes constitutes acceptance of the revised policy.

12. Contact

If you have questions about this Privacy Policy or our data practices, please contact us at privacy@directguest.ai.